Mobile pizza

Mobile web discovery (forumWeb.mobi)

Giovanni Zappelli, from Ericsson, gave an interesting presentation on the ecosystem needed for mobile web to take off.
It was uniquely focused on media brands and seemed to suggest that advertising is the only viable business model [there are certainly other models, but there's little doubt that advertising will be one of the main ones].

His most interesting slide was this one, looking at the example of CNN's mobile site and the relative traffic growth provided by promotional activity, organic growth and - most interesting - the redirection of mobile traffic from CNN.com.

forumWeb.mobi

I had the pleasure of speaking at the forumWeb.mobi event in Rome last week.
My presentation (here is a copy, but the few notes there are in Italian) was about the design of mobile sites from a usability & user experience perspective.
To keep it short, the keypoints were:

• Don't treat mobile web as a degraded web site, think of it from a user perspective, making the most of where mobile is strong (messaging, immediacy, intimacy...)
• Examples of our Glass's work and Google's Calendar
• Start with a User Centered Design methodology
• Aiming for 5/5 in the .mobi test doesn't imply a boaring mobile site
• Do your graphic design on multiple screen sizes

I think it was well received. More on the rest of the event soon...