A couple of weeks ago Russell Buckley was expressing his disappointment at the limited popularity of shortcodes in outdoor advertising.
The problem is not limited to billboards. I saw a new Peugeot 307 advert last night: interesting creative based on its great fuel economy, good photography and a little "Text 'offer' to XYZ" instruction at the very end. What was the offer? What did it have to do with the rest of the advert?
An illustration of how text response is badly shoehorned into glossy brand campaigns.
Comments