Ubiquitous brands

I watched part of 'A Town Called Eureka' the other night. Enough to get annoyed at the Cisco logos appearing all over the research lab's monitors.

I'm sure that branded content will need to become increasingly common, given the more interactive nature of our media consumption. So I couldn't advocate the removal of product placement from Eureka.

Brands will however need to become less annoying and attention seeking.  There is a parallel here with the current transition to ubiquitous computing, calling for a quieter and more seamless technology.

Could we therefore talk of 'ubiquitous brands'?  Brands that infiltrate their audience's daily lives as welcomed guests or descrete helpers?