The Financial Times announced today that Mediaset, Berlusconi's media giant, has bought 75% of Endemol from Telefonica.
Mediaset's international profile and new media credentials haven't been particularly strong so far. While you can see the value that Endemol can bring to Mediaset's activities in Italy, it is harder to see how they will work on international markets and on channels where Mediaset are weaker - web and mobile.
